lure


lure (http://definr.com/lure)

     n 1: qualities that attract by seeming to promise some kind of
          reward [syn: enticement, come-on]
     2: anything that serves as an enticement [syn: bait, come-on,
         hook, sweetener]
     3: something used to lure victims into danger [syn: bait, decoy]
     v : provoke someone to do something through promises or
         persuasion [syn: entice, tempt]