pretence

pretence (http://definr.com/pretence)

     n 1: a false or unsupportable quality [syn: pretension, pretense]
     2: an artful or simulated semblance; "under the guise of
        friendship he betrayed them" [syn: guise, pretense, pretext]
     3: pretending with intention to deceive [syn: pretense, feigning,
         dissembling]
     4: imaginative intellectual play [syn: pretense, make-believe]
     5: the act of giving a false appearance; "his conformity was
        only pretending" [syn: pretense, pretending, simulation,
         feigning]