pretense

pretense (http://definr.com/pretense)

     n 1: the act of giving a false appearance; "his conformity was
          only pretending" [syn: pretence, pretending, simulation,
           feigning]
     2: pretending with intention to deceive [syn: pretence, feigning,
         dissembling]
     3: imaginative intellectual play [syn: pretence, make-believe]
     4: a false or unsupportable quality [syn: pretension, pretence]
     5: an artful or simulated semblance; "under the guise of
        friendship he betrayed them" [syn: guise, pretence, pretext]