sham


sham (http://definr.com/sham)

     adj : adopted in order to deceive; "an assumed name"; "an assumed
           cheerfulness"; "a fictitious address"; "fictive
           sympathy"; "a pretended interest"; "a put-on childish
           voice"; "sham modesty" [syn: assumed, false, fictitious,
            fictive, pretended, put on]
     n 1: something that is a counterfeit; not what it seems to be
          [syn: fake, postiche]
     2: a person who makes deceitful pretenses [syn: imposter, impostor,
         pretender, fake, faker, fraud, shammer, pseudo,
         pseud, role player]
     v 1:  make a pretence of; "She assumed indifference, even though
          she was seething with anger"; "he feigned sleep" [syn: simulate,
           assume, feign]
     2: make believe; "He feigned that he was ill"; "He shammed a
        headache" [syn: feign, pretend, affect, dissemble]