urging


urging (http://definr.com/urging)

     n 1: a verbalization that encourages you to attempt something;
          "the ceaseless prodding got on his nerves" [syn: goad,
           goading, prod, prodding, spur, spurring]
     2: the act of earnestly supporting or encouraging
     3: insistent solicitation and entreaty; "his importunity left
        me no alternative but to agree" [syn: importunity, urgency]